PR Toolkit

The Blue Star Museums national launch announcement takes place on Monday, May 23, 2011 to promote the Blue Star Museums program, which starts on Memorial Day (Monday May 30, 2011) and runs through Labor Day (Monday, September 5, 2011).  Use the tips and tools in this PR toolkit to promote your organization’s involvement in Blue Star Museums, on May 23 and throughout the summer.  For example, you can use the “Swiss Cheese” press release to create a customized launch announcement in your community on or after May 23.  Thank you for sharing news about Blue Star Museums in your community now and all summer long.

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