Arts in Healthcare Strategic Plan

Education, Advocacy, and Marketing

Goal: Increase the integration of arts in healthcare and raise the awareness of, and appreciation for, arts in healthcare among all people (patients, art practitioners, healthcare workers and administrators, and the general public).

Strategies:

• Develop a communications plan
• Create an information packet
• Establish/appoint a media advisory board

Research and Evaluation

Goal: Document the state of arts in healthcare programming and develop a plan to: a) conduct qualitative and quantitative research to determine the value of arts in healthcare; and b) disseminate the results of the research.

Strategies:

• Create a glossary of terms
• Develop a present-day baseline for the state of the arts in healthcare
• SAH partner with Americans for the Arts to conduct a three-year research survey
• Compile a database for research and a plan to disseminate information

Funding

Goal: Develop a national funding base for arts in healthcare infrastructure and create projects at the national and local levels. Projects may include programs, a major research project, or other initiatives that impact the AIH field.

Strategies:

• Hire development staff
• Create a Society of Arts in Healthcare advisory committee composed of members who have resources and/or funding expertise
• Form a Congressional caucus on AIH issues
• Partner with the development offices of private organizations

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National Endowment for the Arts · an independent federal agency
1100 Pennsylvania Avenue NW
Washington, DC 20506