After my youngest went to kindergarten in 2011, my time during the day was freed up to pursue my new-found passion for painting. Using my graphic design degree, I explored new mediums and used the creation of art to express myself, relieve stress, and inspire others through art. Using my MBA in marketing, I found that I enjoyed marketing my art as much as I enjoy creating my art.
In 2014, I applied for a grant through the Mid America Alliance. The application was for an initiative called Launch Leverage and Lift-up Women (LLLWomen), which introduced a new selling platform that allowed four women to build brand awareness, create new art, and build a strong network of supporters in the northwest Arkansas community. The LLLWomen initiative was selected as one of the 30 finalists to submit a full proposal. Even though we were not selected to receive grant funding, the support from the local community was overwhelming. We will execute the plans from the grant on a smaller scale. The LLLWomen initiative will support Momentum, which is a combination of a gallery event and series of art and marketing workshops. Momentum supports four female emerging artists (Karen Ahuja, Amy Eichler, Shawna Elliott, and Erika Nelson) by funding a month-long gallery show at the Creative Community Center, Nadine Baum Studios, and an opening reception, as well as four art and marketing workshops.