When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance​

This report examines demographic and socio-economic characteristics of adults who attended visual and performing arts activities in 2012, but unlike prior NEA research it offers in-depth perspectives on attitudes, motivations, and barriers concerning arts attendance. Based on a NEA module to the 2012 General Social Survey (GSS). 62 pp. January 2015

Arts Data Profile #4: Why Don't They Come?

GSS website | GSS cultural module data

From Surveys to Solutions: Engaging Audiences in the Arts: A January 12, 2015 NEA/California Arts Council event at which Chairman Chu announced of three new NEA research reports, including this publication, exploring who participates in the arts and why, as well as the arts as an economic engine. The announcement was followed by a panel discussion about how this new information can enable arts organizations to effectively understand their audiences and develop strategies to engage them.